WEEKLY TIP

Communication Tips for Your Greater Success

DEALING WITH YOUR LISTENER’S PROBLEMS

There are two schools of thought when it comes to approaching the development of your communication content.

  1. Traditional – put your content in the order that you feel is the strongest for you.  This is referred to as “communicator train of thought.”
  2. The Executive Technique – list all of the problems/concerns your listener will have with your recommendation or content.  This is “Listener Train of Thought™.”

Number those problems/concerns based on “importance to the listener.” In other words, what is most important to them and follow that with the next and the next until you run out of questions.

Then answer each problem or concern in order using the strongest type of evidence to the listener.

It is important to recognize that the normal listener…

  • Is listening to what they want to hear or know
  • Is open to what they need to know (things like options).

The part they do not look for is what you want them to know.  That is a good reason to leave that information out.

MAKING IT BETTER NEXT TIME

By concentrating on the listener’s train of thought, this results in a matching of the minds.

Before we leave, here is a food for thought: “Why is there an expiration date on sour cream?”

TYP

Don’t forget, graduates of our Open and Company Tailored Programs receive lifetime email and telephone support! Email or call us at 800-992-1414 to learn more about how The Executive Technique can help you succeed at your next communication challenge!