DEALING WITH YOUR LISTENER’S PROBLEMS
There are two schools of thought when it comes to approaching the development of your communication content.
Number those problems/concerns based on “importance to the listener.” In other words, what is most important to them and follow that with the next and the next until you run out of questions.
Then answer each problem or concern in order using the strongest type of evidence to the listener.
It is important to recognize that the normal listener…
The part they do not look for is what you want them to know. That is a good reason to leave that information out.
MAKING IT BETTER NEXT TIME
By concentrating on the listener’s train of thought, this results in a matching of the minds.
Before we leave, here is a food for thought: “Why is there an expiration date on sour cream?”
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